LivWell
Product design across LivWell's mobile app, marketing site, and backend, supporting a shift from B2B to B2B2C.
01
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OVERVIEW
Redesigning How Employees Experience Benefits
LivWell is an InsurTech platform helping organizations improve employee health, protection, and financial wellbeing through insurance, technology, and wellness services. I joined as Product Designer to redesign the mobile app's onboarding and key feature flows, rebuild the company's marketing site for development handoff, and support design across the backend and microsite, an ongoing collaboration that continues today.
02
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THE PROBLEM
Designing for a New Business Model
Midway through the engagement, LivWell shifted its business model from B2B to B2B2C, a change that meant rethinking who the product actually needed to serve and how. I had to understand the new model from the ground up, identify the challenges it introduced for the existing product, and redesign onboarding and core flows to work for this broader audience, while the team provided the context and resources needed to get it right.
Across App, Marketing & Backend
